Why a Responsive Web is Better
If you’re in the loop of web designers and developers, you probably know that “responsive web design” is the hottest trend right now. Large brands have shifted their focus to designing websites that look good on mobile devices like smartphones and tablets while also looking sharp on a desktop — all with the same content.
The advent of what is popularly called CSS3 Media Queries enables websites to have the same content (and HTML) now, but still render differently between smartphones, tablets, and desktop browsers.
Why this method is better:
- Easier to Develop:
Using CSS3 media queries reduces the time it takes to develop and customize websites to meet mobile standards and dimensions. Instead of having to create an entire website from scratch (for the mobile platform), the existing content is merely styled to fit mobile browsers of various sizes.
- Simpler Management of Content:
With a responsive design, you have only one set of content to manage instead of multiple pages on multiple domains. This makes it simpler to manage content on your website.
- Link Juice & Page Authority Preserved:
One of the greatest benefits from an SEO point of view is that since there’s just one page for desktop and mobile, the page retains its original link authority. There are ways in which a separate domain for mobile can be “related” (something like canonical and alternate methods) and thus retain the authority and link-backs, but this is the simplest of them all.
- Google’s Recommendation:
And finally but most importantly, Google has written about having responsively designed websites more than the other options. It favors responsive design for reasons that are more design/code oriented, and those are worth looking at.
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